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From July 1st to July 14th, 2024

From July 1st to July 14th, 2024, the University Language Center, in collaboration with the Department of Letters and Philosophy and the Interuniversity Research Center "LinE" - Language in Education, offers a program that allows international students to enhance their skills in the Italian language and culture through the analysis of verbal and non-verbal languages in advertising communication. Extracurricular activities, such as excursions and experiences to connect with the territory, are also planned.

Course Contents

Characterized by brevity, creativity, authenticity, and heterogeneity, advertising messages offer an ideal perspective to explore the Italian language and culture in an engaging way.

The Italian Summer School provides international students with the opportunity to deepen their linguistic and cultural skills in a stimulating educational context, promoting intercultural dialogue and the discovery of the Trentino region.


  • Analysis of advertising communication from yesterday and today in Italy
  • In-depth exploration of linguistic variation in advertising
  • Grammatical, lexical, and pragmatic insights
  • Analysis of cultural references in advertising messages
  • Intercultural analysis of advertising messages in different languages and cultures in comparison
  • The specific case of promoting the territory

Course Objectives

The Summer School aims to enhance students' linguistic and intercultural skills through the analysis of verbal and non-verbal languages in Italian advertising communication.

The proposed program aims to strengthen communicative skills in Italian, develop soft skills, and promote collaboration in multilingual and multicultural contexts through the completion of a project work: students will be divided into groups, each composed of participants from different languages and cultures. The group activity will focus on creating an audiovisual promotional spot for the Trentino region, to be delivered at the end of the course. This project will be based on experiences during both curricular and extracurricular activities, providing students with the opportunity to apply acquired skills practically.


The Summer School is open to students from universities participating in the Erasmus+ BIP Agreement and international mobility students at the University of Trento during the second semester of the academic year 2023/2024. A knowledge level of Italian A2 is required.

Course Structure

The course will include:

  • Online lectures (12h)
  • In-person lectures and labs supporting the realization of the Project work (40h)
  • Excursions in the area, meetings with local businesses and visits to outstanding production realities in the Trentino region (58h)

Accomodation and Participation Costs

Participants are responsible for researching and booking accommodation.

Meal expenses are covered by participants, with the possibility of accessing promotional rates through agreements in the area.

The University Language Center will provide useful information on various accommodation and meal options.

Assessment of Learning

Students will obtain 6 ECTS in the case of:

  • Positive evaluation of the Project work, based on the production of an audiovisual spot in Italian promoting the city of Trento and the Trentino region, paying particular attention to the Val di Fiemme – Dolomites, recognized as a UNESCO World Heritage Site;
  • Attendance of at least 85% of the hours of curricular and extracurricular activities.


Registrations are open from March 1st to April 30th, 2024. Enroll here!

Coordinators and Contacts

Coordinator: Fabiana Rosi


  • Lucia Agostino Ninone
  • Juri Bottura

For further information, contact us at the email address: